The first thing that comes to mind when people hear the word “lanyard” is the ID badge. This is expected since most people use lanyards to be able to display their school and company IDs around their neck when at school or at work. While some of these people use plain, generic looking lanyards, most people use lanyards with their company or school name and logo that are issued to them together with their identification cards and security badges.
Other uses for lanyards include carrying mobile phones, keys, wallets, and other small, but important items around one’s neck or wrist to keep them safe and easily accessible at all times. Conventional lanyards may be used as an alternative to carrying around a small purse or fanny pack for one’s valuables, but logo lanyards carry more than just one’s identification or other important stuff. They carry a brand.
Marketing products and brands can be very competitive. There are so many companies that would like to get their name and their brand out there, but advertising on billboards isn’t as cost efficient as it used to be, especially for smaller companies that still need to make a name for themselves. Over the years, marketers have been finding ways for the brands they represent to become more recognizable to their target market.
They’ve tried printing the company or brand name on almost everything – from baseball caps to ballpoint pens that they attach to the products they sell or give away during marketing events, conventions, and expos. The choice of items companies choose to place their logos on is very important. They need to be useful, and they need to be seen in public for it to be considered as a cost-effective choice. That’s where logo lanyards come in.
When it comes to finding the perfect marketing giveaway, it’s easy to ignore a looped strip of fabric with a piece of metal or plastic attached to the end of it, but lanyards are actually one of the most effective items to give away to the public.
Here are just some of the reasons why :
• It’s trendy
There’s no need to go on about the lanyard’s popularity as people are seen wearing lanyards around their necks and wrists all the time. This is also the main reason why they make perfect giveaways. If a company wants their name to be seen anywhere and everywhere, logo lanyards are the way to go.
• It’s convenient
People use lanyards to carry their stuff not just because they look cool, but because it makes it easy for them to keep track of their small valuables like keys, mobile phones, and wallets. They won’t drop them or lose them, and best of all, they can easily find them unlike if they stuff them in their purses, clutch bags, pockets, or belt bags.
• It’s cost-efficient
Using the word cheap doesn’t do lanyards justice. Even the custom made lanyards with company logos printed on them are quite inexpensive, but that doesn’t mean they don’t have as much value as more expensive marketing items like coffee mugs or baseball caps. In fact, considering that they bring so much mileage to a brand or product in terms of marketing, they can actually be worth more to the company than something that won’t provide as much coverage.
Marketers are well aware of the fact that people really enjoy getting free stuff, and this is why many companies allocate a large chunk of their marketing budget on giveaways. Logo lanyards are a great way to build up brand identity and customer loyalty. Not only do they cost less than what most other companies giveaway, they also offer more coverage and a greater value for the company’s money.